Introducing StrideDNA & StrideCare

Stride
Video ProductionFounder-Driven

Introducing StrideDNA & StrideCare

Stride's Brief

Stride is a health tech startup founded by Olympic bronze medalist Andrew Steele. They provide everyday people with an athlete-level health stack, covering everything from personalised supplementation, DNA Methylation testing and medically-guided GLP-1 medication plans.

After a successful first collaboration, Andrew and his team invited us to Lisbon to create another series of founder-driven launch videos. This time, for StrideDNA, their next-generation methylation and nutrigenetic test, and StrideCare, their science-backed health care service.

Hicks2's Response

Hicks2 created another round of founder-driven videos to introduce the target audience to two new Stride services and, most importantly, the science behind them.

In a fast-moving landscape where pseudo-science health trends explode overnight, it's increasingly crucial that health-focused brands put science front and centre.

We aimed to create a series of videos that go beyond product promotion and into the realm of educational content - keeping things detailed yet lean and precise. In the words of Stride themselves, knowledge is power, but simplicity is key.

Popularised by Gary Brecka, methylation is a hot topic.
Stride founder and CEO, Andrew Steele breaks down the science.

GLP-1 medications like Ozempic have taken the world by storm.
Combine these with genetically tailored diet and exercise plans - you get StrideCare.

What did we do?

Video Production

Shot the vibrant city of Lisbon, Portugal, we transformed a stylish Airbnb into a fully functioning video studio. To ensure that Stride received an unparalleled production experience, we meticulously arranged for the shipping of lights, cameras, and equipment from overseas.

Directing on set, our primary focus was to ensure that the visuals, tone, and pacing aligned with the high-performance brand message. In addition, real-time script editing was employed to safeguard that crucial information was effectively communicated without being overshadowed.

Post Production

Our post-production team refined over three days of 4K RAW footage into two core videos designed to communicate what StrideDNA and StrideCare are and who they are for.

We emptied the entire editing toolbox on this one. Smooth transitions, professional colour grading, and motion graphics enhance the storytelling and highlight key product features.

Content Creation

We collaborated with Stride to create additional promotional content for their digital and social channels, carefully selecting clips and cut-downs for a series of digital and PPC ads.

To maximise our time in Lisbon, we also created some bonus content for social media that enhanced Stride's positioning as the health-focused brand it is.

Client

Stride

Sector

Health & Science

Location

Lisbon, Portugal

Creative Director

Jake Hicks

Disciplines

Video Production

Founder-Driven Content