Stack ‘em high, watch ‘em foil.

Stack’d by Sand & Stone Photography

The Brief

Long-time friends and Pembrokeshire restauranteurs, Sand & Stone, approached us early in 2023 and tasked us to create a brand ID for their new burger joint, Stack'd.

They described Stack'd as the 'cooler, younger brother' of the Sand & Stone family. With that in mind, we got to work crafting an identity that would appeal to a younger crowd and reflect the laid-back nature of their menu.

The Response

We designed a brand ID that felt vibrant and bursting with energy. Using bright colours and bold typefaces, the final brand mark felt fun and playful - akin to pop art.

Taking the extra step, we visualised how the logo and brand translate into various mediums, from food packaging to merchandise.

We created a brand identity that felt old-school, like an american burger joint, but with a modern-day twist.

What did we do?

Brand ID

We designed a high-personality brand for Stack'd, utilising an energetic colour pallet to create something that felt bold and exciting - resonating with Sand & Stone's younger audience, and achieving the initial brief.

Graphic Design

A range of materials and touchpoints were designed following on from the brand ID, including food packaging, merchendise, menus and online content.

What did the client think?

"Jake at Hicks2 has worked on countless projects for us, and they’ve always pulled through with the goods! Alongside being super creative, they have been very helpful to us with pearls of advice for our marketing and social media posts. Jake and the team have created many logos for us, and he always ensures they are perfect!"

Lauren Nicholas, Owner